Pricing is the number one factor in how fast your item sells. Price too high and it sits for weeks. Price too low and you leave money on the table. Here's how to find the sweet spot.
Before listing anything, search Facebook Marketplace for the same or similar items in your area. Look at:
Write down the price range you see. You want to be competitive within that range.
Facebook Marketplace isn't the only game in town. Cross-reference prices on:
eBay's "sold" filter is especially useful. It shows what items actually sold for, not just what people are asking.
Almost every buyer will try to negotiate. Build that into your price.
Example: If you'd accept $50, list at $60. When they offer $45, you counter at $55, and settle at $50. Everyone feels like they won.
Small pricing tricks that work:
If your item hasn't gotten interest within the first 48-72 hours, something is wrong. Usually it's the price.
Don't be stubborn. A quick sale at a fair price beats a slow sale at a "great" price.
If an item hasn't sold in two weeks, delete the listing and relist it fresh. Facebook's algorithm favors new listings. A fresh post at a slightly lower price will get more visibility than an old post collecting dust.
Price competitively from day one. Research what similar items actually sell for (not just what people ask). Build in negotiation room. Drop fast if you're not getting interest. Your goal is a quick, fair sale, not a record-breaking profit.